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S Strategy/Branding

SHISEIDO

Shiseido was challenged to create an ad platform presentation for their brand that would translate across the globe. Following an on-target presentation, a 16-year partnership with Shiseido involved managing strategic and creative marketing in the US and global advertising for their brand. By succesfully communicating their brand image in a consistent and integrated manner, Shiseido has distinguished itself in the extremely competitive department store environment and risen to number one in suncare.